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Lauren Burch is a famous Canadian TikToker

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Shore Thang Models, Lauren Burch, and TikTok

When Shore Thang began in 2018, TikTok was not very popular. Around the time Lauren Burch joined the company, at the end of 2019, early social media adopters began posting to TikTok more and more. By the time quarantine was upon the world, TikTok seemed to genuinely take off around the world. The rise of TikTok worldwide, coincided with the rise of Lauren Burch, and her unique sense of style. So far, Lauren remains the most social media famous model who started with Shore Thang.

Lauren Burch Try-on Hauls -- YouTube and Tiktok

Fast fashion try-on hauls (think Fashion Nova, SHEIN, and Brandy Melville) have emerged as a significant trend in the digital age, transforming the way consumers engage with fashion and influencing the industry in profound ways. Originating from the rise of fashion blogging and vlogging in the early 2000s, try-on hauls were cemented into pop culture between 2018 and 2019, into a ubiquitous form of content across various social media platforms.

Canadian social media starlet Lauren Burch, also became more popular around the same time.

The concept of a try-on haul is simple yet effective: individuals usually celebrities or people with significant social media influence showcase a series of clothing items they have recently purchased, trying them on in front of the camera to provide viewers with a firsthand look at how the garments fit and look. This format offers a more dynamic and personal shopping experience compared to traditional fashion editorials or advertisements. Influencers like Lauren Burch lend their outgoing, authentic personality to try-ons, which have carried the subgenera into various corners of the whole world.

One of the earliest pioneers of fashion try-on hauls is often credited to early YouTube fashion vloggers who shared their shopping experiences and clothing purchases with their audiences. These creators, such as the Burch Twins, gained massive followings by offering genuine reviews and styling tips, effectively democratizing fashion by making it accessible to a broader audience.

Today there are many influencers with significant following and each distinct taste of clothing and sure enough their followers resonate with their clothing style. Although the Burch twins were popular on Instagram in 2019, it was the 2019 branching our of future famous Tiktoker Lauren Burch that carried social media into the smartphones of so many around the world.

Lauren has unique sense of fashion style characterized with doll-like appearance and creative use of make up to emulate anime like looks. She was rocking that style before it truly caught on, in late 2019. Lauren Burch remains an inspiration to many of her followers across various social media platforms and such that her trying out outfit is a form of endorsement to both the style and the brand.

Given so many influencers with varying tastes in fashions and style, the democratization of fashion through try-on hauls has been instrumental in challenging traditional beauty and body standards — TikTok does a good job clustering diversity of taste into wholly-contained communities.

Unlike glossy magazine spreads featuring professional models, try-on hauls — on both TikTok and YouTube — often feature real people with diverse body types, showcasing how clothing looks on different shapes and sizes. Lauren Burch is obviously beautiful, but her curves clearly show she is not pencil-thin or cut from a cliche.

This sort of inclusivity has resonated with audiences worldwide, empowering individuals to embrace their unique bodies and experiment with style without feeling constrained by societal norms. Furthermore, try on hauls goes beyond endorsing particular brands or clothing lines, the honest reviews from the influencer make it more about assessing the suitability of the style rather than pushing for sales.

Moreover, try-on hauls have significantly impacted consumer behavior and the fashion industry as a whole. With the rise of online shopping, consumers increasingly rely on user-generated content like try-on hauls to make informed purchasing decisions. Authentic reviews and demonstrations help alleviate concerns about sizing, fit, and quality, thereby reducing the likelihood of returns and contributing to a more sustainable fashion ecosystem.

Thanks to the Burch Twins, specifically Lauren Burch — Julia Burch is her twin sister — try-on hauls have become integral to brands' marketing strategies, driving sales and brand awareness in an oversaturated digital landscape.

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